For the 2023/24 footballing season, Borussia Dortmund and PUMA gave supporters the opportunity to design their kit. This was a competition that I simply had to enter!
Football supporters all over the world denote certain football shirts with memories of success. Even a snapshot of a classic football shirt can evoke memories of pleasure.. With this in mind, my concept was a celebration of Dortmund kits of the past, selecting “09” shirts to make up a unique and striking pattern that was a symbolic celebration of Borussia Dortmund over the years.
![](https://cdn.myportfolio.com/80bb607e-f6b4-4d38-a225-516efbfa588b/a6b44b0d-db97-4c07-ab12-9e9124feb17f_rw_3840.png?h=d5784f0a2f2cb43ceb8ab723bb94ca36)
A supplementary key showing the breakdown of the pattern. 9 shirts were chosen to tie in with the over-arching 09 that is present on Borussia Dortmund's club identity
![](https://cdn.myportfolio.com/80bb607e-f6b4-4d38-a225-516efbfa588b/1937d8e1-39ac-45b8-9d2f-995f67a9e461_rw_1200.gif?h=5f8e3a5cd4902b40b4ea811135b03f5c)
The kit icons were then combined with elements from Dortmund's iconic "Yellow Wall" including symbols and motifs of fans scarves and flags.
![](https://cdn.myportfolio.com/80bb607e-f6b4-4d38-a225-516efbfa588b/ca500559-654b-4d25-ade3-e10d7bf41603_rw_3840.png?h=e0fbd4b0065f60945f561218477aee28)
All of this culminated in a unique pattern that was symbolic of Dortmund's shirts of the past but also tied in with the culture of the club and was representative of the fans.
![](https://cdn.myportfolio.com/80bb607e-f6b4-4d38-a225-516efbfa588b/2092d87f-cb04-48c5-b683-60a9133a4d1f_rw_3840.png?h=d7be72bf2dde0e03679b9f723a1193f4)
This pattern formed the basis for 2 shirt concepts which I submitted. One approach where it was applied more subtledly and one where it was a bit more bold and apparent.
![](https://cdn.myportfolio.com/80bb607e-f6b4-4d38-a225-516efbfa588b/78be65e7-8bd0-41b1-a739-040d9cbf7324_rw_3840.png?h=86652c06d81eae8d1f64a86ab3b8646e)
![](https://cdn.myportfolio.com/80bb607e-f6b4-4d38-a225-516efbfa588b/0c25a17c-2e00-4487-80e1-9c449dba401b_rw_3840.png?h=c84bcfb07104576d0454f76c1d9d31d9)
With streetwear now being a big aspect of fashion and football culture, I also applied
![](https://cdn.myportfolio.com/80bb607e-f6b4-4d38-a225-516efbfa588b/e1526992-fc17-4a95-93fa-6afbc8a72171_rw_3840.png?h=e6dbbf31fbc70af8b5411efa61f86e39)
![](https://cdn.myportfolio.com/80bb607e-f6b4-4d38-a225-516efbfa588b/f8681944-7f17-4402-a86f-945a833f63c6_rw_3840.png?h=72fc5291b8ac14f63801087676d33e7f)