A recent rebrand of the James Clerk Maxwell Foundation based in India Street in Edinburgh.⠀
⠀James Clerk Maxwell was a Scottish mathematician who carried out revolutionary work on electricity and magnetism. ⠀
⠀However, the branding of the foundation has currently been neglected and doesn’t reflect the persona of the foundation at all. ⠀
⠀A new marque was hence introduced. This was made by using a side profile of Maxwell and simplifying it each time until it was more geometrically sound whilst still keeping a likeness.⠀
⠀The JCMF was really in need of a new website. Their current website lacks any design consideration. This is a number of items produced aimed to help elevate the position of the foundation.